Towel Sommeliers Serve Customers’ Taste : : Branding of Imabari Towel Japan (Part 6)

Apart from launching a sole outlet in Minami Aoyama, the Shikoku Towel Industrial Cooperative Association (STICA) still actively participated oversea trade shows. In 2014, they first joint the London 100%-design trade show. Continue reading →

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Strategic Spot of Outlet for Experiencing Goodness : : Branding of Imabari Towel Japan (Part 5)

Till the point where the subsidization from “Japan Brand Incubation Supporting Programme” was finished, Imabari Towel still did not have a sole outlet in Tokyo. There were only three collaborating outlets – Mitsukoshi department store, official gift shop in The National Art Center and Isetan Shinjuku department store. So what to do next? Continue reading →

The Power of Designed White : : Branding of Imabari Towel Japan (Part 4)

During 2007, you can only find an outlet in Texport Imabari, Imabari-shi Ehime-ken that towels made by members of STICA were sold. There once had a guerrilla outlet in Ginza of Tokyo from 2003 till 2006. STICA could barely operate the outlet because they paid too much attention to the profit. Continue reading →

Brand-mark as Anti-bogusness and Endorsement : : Branding of Imabari Towel Japan (Part 3)

In Mr. Kashiwa Sato’s mind, the “Imabari Towel Japan” mark not only functions as an anti-bogusness, it would be an endorsement of high quality to merchandise. Starting from it’s launch in 2007, a set of identity are required to be applied to every qualified towels made by members of ITIA. Since launching, a member, whom a batch of unqualified towels were affixed “Imabari Towel Japan” identity, was requested to withdraw membership. Continue reading →

Competitive Edge over Low Pricing Towels : : Branding of Imabari Towel Japan (Part 1)

When you google “Imabari”, you will probably find out that the most outstanding recalls about Imabari-shi are shipbuilding and towel manufacturing. These industries became recognized simply because of its geography. Imabari-shi is located at the Seto Inland Sea of Japan, where maritime culture is implanted into the daily life from the beginning of modernism. Naturally, Imabari-shi has developed its maritime connection from shipbuilding to trade port.

Areas around Osaka and Nagoya are better in growing cotton, but the quality is the best. Basically, during Meiji Restoration (1868-1912), cotton is tended to be imported. With a longer history of cotton growing, Osaka is the largest centre of weaving industrial. Continue reading →

Simple and Not Quite Naïve的動畫

Tokyo Loop的官方網頁

Tokyo Loop的官方網頁

早前於香港電影節2007,看過一齣動畫電影《Tokyo Loop》,片子結集了十六段由不同動畫師所創作的動畫,紀念電影誕生一百周年。當中,其中一段最有印象的動畫,是一齣黑底白線與點的 “Catwalk” Flash 動畫。假若未曾看收,不打緊,現在只要登入時裝設計師 三宅一生 Issey Miyake 的網頁內,選取 A-POC INSIDE 的 Animation,即可觀看同一作者佐藤雅彥 Masahiko Sato 與 植田美緒 Mio Ueta 共作的近似作品。

isseymiyake.com網頁內的Animation

isseymiyake.com網頁內的Animation | © isseymiyake.com

在原作當中,我想他們在探索人體的動作,複製了人體的關節動作,以點與線的「火柴人」來仿造一連串的動畫動作。其中,每個點的波幅、移動都與真實十分相 近。來到與時裝設計大師合作,他們再進一步探索時裝中的重要元素 Silhouette 的可能性。同 樣,他們也用一條線來仿造三個”Catwalk Model”的輪廓,與 A-POC 的概念一脈相承。

註:《Tokyo Loop》DVD 影碟已於2007年7月18日在日本出版。