What is the Different Between Branding and Holistic Branding? (I’ve My Brand Logo Designed Already.)

First of all, it is sensible to answer the question: “What is branding?”

“Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the to and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition, and give employees the best tools to reach customers are the reasons why companies leverage branding.” – Alina Wheeler, brand consultant

I make the above quote in modern times to reinforce that it is not easy to define an ever-developing concept of a complicated business process in a few words. Branding has been evolved to a more comprehensive collective of marketing practices since 1981, in which Al Ries and Jack Trout’s “Positioning: The Battle for Your Mind” was published. At that time, Ries and Trout invented a new approach of communication called positioning. They referred to position a product, a piece of merchandise, a service, a company, an institution, or even a person in the mind of prospects. Although they had not literally mentioned a brand, they did have a branding concept behind. Also, positioning has been ever since a very important component of any branding or marketing system of ideas.

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