Muse creative awards | 2020 Silver winner | "Unlike Individuals :: Idea Behind" | feature pic

Drezier Communications wins Muse Creative Awards Silver winner with the entry “Unlike Individuals : : Idea Behind”

[ Hong Kong – May 4, 2020 ] Out of 3820 submissions from 50 countries, “Unlike Individuals :: Idea Behind” has been awarded the prestigious Silver recognition for the 2020 MUSE Creative Awards competition. The winning piece was created by our Creative Director, Alan SO, for an Asia-wide digital marketing agency, Innovative Digital Media based in Hong Kong.

“It’s been our great, great, great honour to gain the recogination of our performance in 2019 .”

Alan SO, Creative Director of Drezier Communications

[Winners' page seen our entry with others winners] Muse creative awards | Silver winner 2020 | Coroporate Identity category | Business Card sub-category | "Unlike Individuals :: Idea Behind" of Innovative Digital Media, Hong Kong [Design, Brand Revamp, dynamic branding]
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Drezier Communications wins Muse Creative Awards Gold winner with the entry “Future To Be”

[Hong Kong – May 14, 2019] Out of more than 2,000 submissions from 42 countries, “Future To Be” has won Gold recognition in the 2019 Muse Creative Awards competition. The winning work was created by Alan TF So for Mr. H. Tang.


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Drezier Communications’ project “Green Hands :: Made with Love for Beloved for Green Baby Garden” was shortlisted in the Creativepool Annual 2019

London, February 26, 2019 – The shortlist for this year’s Creativepool Annual has been announced featuring a diverse mix of individuals, creative companies and brands in 2019.

[Shortlist page showing our project under our Creative Director's membership ith others projects] Creativepool Annual 2019 | Branding category | Individuals: Alan TF So | Green Hands :: Made with Love for Beloved for Green Baby Garden [Design, Branding, Craftsmanship]

^ Copyright © Creativepool


Shortlisted Project in Branding category

Creativepool announces “Green Hands :: Made with Love for Beloved for Green Baby Garden” has been shortlisted in the branding category of the Creativepool Annual 2019. The creative project was submitted under an individual membership of Alan TF So. Continue reading →

Five Recurring Steps of Holistic Branding : : Our Evolved Comprehensive Approach of Branding



Previously, the massive tasks enlisted of holistic branding of a brand or a corporation or a person may frighten people. Every task has its purpose however. Some are used to countercheck previous thoughts that you have made, and to proceed to another task. Once you put something into words, you naturally think logically… Alright, you may argue that it depends on what language you are using. Here, I am referring to use English in general.

“A brand is the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” – David Ogilvy, founder of Ogilvy & Mather Advertising

Holistic branding consists of numerous tasks, both tangible and intangible. Drezier Communications approaches with five steps. By each step, neccessary tasks have to be accomplished. Here and now we suggest how to start. Continue reading →

What is the Different Between Branding and Holistic Branding? (I’ve My Brand Logo Designed Already.)

First of all, it is sensible to answer the question: “What is branding?”

“Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the to and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition, and give employees the best tools to reach customers are the reasons why companies leverage branding.” – Alina Wheeler, brand consultant

I make the above quote in modern times to reinforce that it is not easy to define an ever-developing concept of a complicated business process in a few words. Branding has been evolved to a more comprehensive collective of marketing practices since 1981, in which Al Ries and Jack Trout’s “Positioning: The Battle for Your Mind” was published. At that time, Ries and Trout invented a new approach of communication called positioning. They referred to position a product, a piece of merchandise, a service, a company, an institution, or even a person in the mind of prospects. Although they had not literally mentioned a brand, they did have a branding concept behind. Also, positioning has been ever since a very important component of any branding or marketing system of ideas.

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Strategic Spot of Outlet for Experiencing Goodness : : Branding of Imabari Towel Japan (Part 5)

Till the point where the subsidization from “Japan Brand Incubation Supporting Programme” was finished, Imabari Towel still did not have a sole outlet in Tokyo. There were only three collaborating outlets – Mitsukoshi department store, official gift shop in The National Art Center and Isetan Shinjuku department store. So what to do next? Continue reading →

The Power of Designed White : : Branding of Imabari Towel Japan (Part 4)

During 2007, you can only find an outlet in Texport Imabari, Imabari-shi Ehime-ken that towels made by members of STICA were sold. There once had a guerrilla outlet in Ginza of Tokyo from 2003 till 2006. STICA could barely operate the outlet because they paid too much attention to the profit. Continue reading →

Brand-mark as Anti-bogusness and Endorsement : : Branding of Imabari Towel Japan (Part 3)

In Mr. Kashiwa Sato’s mind, the “Imabari Towel Japan” mark not only functions as an anti-bogusness, it would be an endorsement of high quality to merchandise. Starting from it’s launch in 2007, a set of identity are required to be applied to every qualified towels made by members of ITIA. Since launching, a member, whom a batch of unqualified towels were affixed “Imabari Towel Japan” identity, was requested to withdraw membership. Continue reading →