[ Hong Kong – May 4, 2020 ] Out of 3820 submissions from 50 countries, “Unlike Individuals :: Idea Behind” has been awarded the prestigious Silver recognition for the 2020 MUSE Creative Awards competition. The winning piece was created by our Creative Director, Alan SO, for an Asia-wide digital marketing agency, Innovative Digital Media based in Hong Kong.
“It’s been our great, great, great honour to gain the recogination of our performance in 2019 .”Alan SO, Creative Director of Drezier Communications
Overall brand assets of Innovative Digital Media (hereinafter ‘IDM’) are hugely depends on talents pool and their digital know-how. Deriving from their clients’ brief, inspirations need to be viewed in a fresh dimension. Ideas of marketing strategy and creative output are unexpectedly sparked out in a flash.
The concept of identity starts with “idea” behind all task. Innovative Digital Media used the abbreviation “ID Media” for long. An “idea” is being pushed behind to support the marketing solution; then a “spark” of creation in an unlike angle is blazed visible from the “idea”.
New card is designed based on the same concept. People is the strength of IDM, yet everyone gives one’s part in the process of every task granted. Every individual is visualised along with his/her characteristic or interest into a pixelated figure on his/her card.
Our original work was showcased in our official portfolio dated November 15, 2019. You can check into and find more details in this branding work.
The Muse Creative Awards
The MUSE Creative and MUSE Design Awards are global competitions, which seek to commemorate the exemplary creative and design professionals of various industries. “These individuals truly embody the spirit of innovation” said Kenjo Ong, CEO of both competitions. “It is a privilege to award Silver for their monumental work! It is always a humbling experience to witness what these creatives are capable of.”
Grand Jury Panel
To ensure entries are fairly assessed, a jury panel consisting of top industry experts is set up. IAA further implements a set of strict standards for jurors to judge with. The 2020 panel consists of a team of 48 multidisciplinary professionals, with some jurors reprising their roles. IAA’s recent awards had invited jurors from 19 countries, who represent companies such as Tiago do Vale Architects, Neil Poulton Industrial Design, Icona Design, Eleven Inc., Cutwater, MUH-TAY-ZIK / HOF-FER, Grayling, Saatchi & Saatchi NY, Coley Porter Bell, amongst others.
International Brands Represented
Known brand and international franchises were represented in this year’s awards. The exemplary works submitted reflect the quality these companies are known to have. Entries submitted by agencies for companies and brands such as Pan Pacific Hotels Group, IKEA, Sony Pictures Home Entertainment, Rolls-Royce, Penghu Tourism Bureau, BMW, World Vision International, Tajikistan Government, The Coca-Cola Company, Hewlett Packard Enterprise, Tommy Hilfiger, AIA Singapore, Maybelline New York, Concord Hospitality Enterprises Company, W Hotel, BONIA, Good Year, Cisco, Reebok, National Museum in Gdańsk, Rossiya Airlines, AARP, BBC Studios Events, Resorts World Genting, Leroy & Rose, Omdesign, and Beethoven Anniversary Society, are among some of the winners from this year’s awards.
“To some, winning a MUSE Award had put them on the map, figuratively speaking” Ong said. “In an era where media oversaturation displaces talents, having a platform to set oneself apart helps. For some people, that platform is MUSE; and to the same people, a MUSE Award marked the start of their careers. This is where they create history.”
“IAA has been, still is, and will remain committed to serve creatives” Ong concluded. “The media frontier goes further every year, which leaves us in IAA excited for more.”
Official links of Muse Creative Awards: