20th Century Masterpieces : : Chair Series

20th Century Masterpieces : : Chair series

Due to a latest project of renovation design, a detailed research was conveyed in design history and relative elements of design movement. Nevertheless, a load of photos, taken at a exhibition in Carette Shiodome of Japan in 2005, was recorded tens of chair masterpieces; and chairs have been experienced personally.

Introduction of those masterpieces is a good idea to share with others. From today onward, this “20th Century Masterpieces* :: Chair Series” are issued introducing one chair at a time in this blog, possibly once in a week.

*  “20th Century Masterpieces” tag is used for this series.

鑒於近日剛完成一個裝修設計項目,設計之前會深入再鑽研設計歷史及其元素,沿用該建築興建時期的風格,並融入更強現代感。其間,更發現於 2005 年攝影的日本汐留 Caretta 商場的百椅傑作展的照片。當時,不能全數拍下,亦拍了數十張並親自體驗。


* 用 「20th Century Masterpieces」作標籤。


Index 索引


A nice move prompts our pieces dressier. Drezier Communications has just moved to a nice studio in Kwun Tong (front bodice with a French dart)

Drezier Communications has moved to a new studio in Kwun Tong

A Nice Move Prompts Our Pieces Dressier

Drezier Communications is pleased to announce that we have moved to a new studio in Suite 1146, 11th floor, 133 Wai Yip Street, Kwun Tong, Kowloon starting from January 1, 2020.

A Nice Move Prompts Our Pieces Dressier. Drezier Communications has just moved to a nice studio in Kwun Tong! (An animated gif includes front bodice pattern manipulating a dart.)

Along with a design assistant belonging to the People of Differences (PoDs), we will tailor all our clients’ brand, even more, dressier. Our official email address and hotline adhere unchanged so that we can ensure our design will help your company shaping figures more appealing.


Drezier Communications, alias Drezier Atelier, is an edgy yet savvy branding & design studio based in Hong Kong. We tailor brands dressier along with social concerns. Still the Planet matters.

Official website :: drezier.com
Official Blog :: blog.drezier.com
Facebook :: @drezier.atelier
LinkedIn :: @drezier-communications
Tumblr :: @drezier-atelier
Instagram :: @tailor.brands.dressier
Twitter :: @drezier_atelier


Drezier Communications wins Muse Creative Awards Gold winner with the entry “Future To Be”

[Hong Kong – May 14, 2019] Out of more than 2,000 submissions from 42 countries, “Future To Be” has won Gold recognition in the 2019 Muse Creative Awards competition. The winning work was created by Alan TF So for Mr. H. Tang.


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Drezier Communications’ project “Green Hands :: Made with Love for Beloved for Green Baby Garden” was shortlisted in the Creativepool Annual 2019

London, February 26, 2019 – The shortlist for this year’s Creativepool Annual has been announced featuring a diverse mix of individuals, creative companies and brands in 2019.

[Shortlist page showing our project under our Creative Director's membership ith others projects] Creativepool Annual 2019 | Branding category | Individuals: Alan TF So | Green Hands :: Made with Love for Beloved for Green Baby Garden [Design, Branding, Craftsmanship]

^ Copyright © Creativepool


Shortlisted Project in Branding category

Creativepool announces “Green Hands :: Made with Love for Beloved for Green Baby Garden” has been shortlisted in the branding category of the Creativepool Annual 2019. The creative project was submitted under an individual membership of Alan TF So. Continue reading →

Five Recurring Steps of Holistic Branding : : Our Evolved Comprehensive Approach of Branding



Previously, the massive tasks enlisted of holistic branding of a brand or a corporation or a person may frighten people. Every task has its purpose however. Some are used to countercheck previous thoughts that you have made, and to proceed to another task. Once you put something into words, you naturally think logically… Alright, you may argue that it depends on what language you are using. Here, I am referring to use English in general.

“A brand is the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” – David Ogilvy, founder of Ogilvy & Mather Advertising

Holistic branding consists of numerous tasks, both tangible and intangible. Drezier Communications approaches with five steps. By each step, neccessary tasks have to be accomplished. Here and now we suggest how to start. Continue reading →

What is the Different Between Branding and Holistic Branding? (I’ve My Brand Logo Designed Already.)

First of all, it is sensible to answer the question: “What is branding?”

“Branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the to and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition, and give employees the best tools to reach customers are the reasons why companies leverage branding.” – Alina Wheeler, brand consultant

I make the above quote in modern times to reinforce that it is not easy to define an ever-developing concept of a complicated business process in a few words. Branding has been evolved to a more comprehensive collective of marketing practices since 1981, in which Al Ries and Jack Trout’s “Positioning: The Battle for Your Mind” was published. At that time, Ries and Trout invented a new approach of communication called positioning. They referred to position a product, a piece of merchandise, a service, a company, an institution, or even a person in the mind of prospects. Although they had not literally mentioned a brand, they did have a branding concept behind. Also, positioning has been ever since a very important component of any branding or marketing system of ideas.

Continue reading →

20th Century Masterpieces : : Westside Lounge Chair

[ #25 | Westside Lounge Chair ]

1983. Designed by Ettore Sottsass

Reinterpretation of an easy chair from a classical club.
White lacquered steel legs. Polyurethane foam rubber seat.
Seat upholstered in different colours of fabrics.
Height 74 cm. Width 99 cm. Depth 74 cm.

Westside Lounge Chair by Ettore Sottsass, 1983 | from drezier’s blog [20th Century Masterpieces : : Westside Lounge Chair] dated 2017/9/02

“Westside Lounge Chair” ^ Copyright © Alan TF So

第一個出場的意大利建築師,Ettore Michealo Sottsass (1917-2007) 也是一名不折不扣的後現代主義建築師及設計師。他的父親是一名建築師,隨後就讀於意大利都靈理工大學,1939 年建築學士榮譽畢業。意大利正處於二戰戰火中心,他也參軍了。不過,他很快便被關進南斯拉夫的集中營。1948 年,他終於回家,並急不及待開設他的位於意大利米蘭的建築設計事務所。 Continue reading →

20th Century Masterpieces : : Art Deco 665 Chair

[ #24 | Side Chair “Art Deco 665” ]

1978. Model No.665
Designed by Robert Venturi

Screen-printed laminate over bent plywood structure.
Height 79 cm. Width 60 cm. Depth 58 cm. Seat Height 43 cm.

20th Century Masterpieces : : Art Deco 665 Chair by Robert Venturi, 1978 | from drezier’s blog [20th Century Masterpieces : : Art Deco 665 Chair] dated 2017/8/22

“Art Deco 665 Chair” ^ Copyright © Alan TF So

Robert Charles Venturi, Jr. (1925- ) 是著名美國後現代主義的建築師,他的箴言「少即是乏味」(Less is a bore),強烈對比於現代主義的密斯的箴言「少即是多」(Less is more)。 Continue reading →